Reebok Alter The Icons

This Summer I had the privilege of interning with advertisement entertainment and sports marketing agency, M&C Saatchi in New York City. My time with M&C was split between helping assist with any tasks for PR and working with the art director on several graphic design tasks. Some of these tasks included Oakley's National Sunglasses Day, Reeboks 2018 Holiday Gift Guide, and designing merchandise and accessories around Reeboks newest sneaker launch titled, alter the icons.

The sneakers design was inspired by bootleg merchandise and the particular awkward placement and redundancy of logos in bootleg culture. On Friday, July 20th Footlocker located on 34th St. teamed up with reebok for a special launch event around this particular sneaker release.

My Job was to design merchandise (specifically short sleeve/ long sleeve t-shirts, hats, totes, hoodies, sunglasses, and phone cases) to go along with the launch of this sneaker and the bootleg inspired vision. Like something you would see on canal street, this bootleg merchandise would be displayed on a pop up stand directly in front of the footlocker, where everyone could stop to buy or be encouraged to go into the store to buy the shoes.

The finished product was amazing and I am truly blessed to be able to say that I designed for an iconic brand like Reebok.

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WILL HOWELL