How Nike Designs for an N.B.A. Athlete | In the Studio


Super cool segment The New York Times did on the very recent Nike x NBA partnership. As a basketball athlete and NBA fan I was blown away by the new silhouettes and jersey designs that came out this year. This video highlights some of the important figures at Nike and the creative process behind those designs that went into making them great. It would be a long fulfilled dream of mine to design for and/or work with Nike/NBA...

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WILL HOWELL