studio S W I S H logo refresh 2019
In an effort to make the logo for studio S W I S H more dynamic and engaging with my audience, I decided to apply a temporary logo refresh. Taking elements from the original logo, and applying them to a system that might work for my website, potential cover art, and any form of advertisement.
The original logo, which consists of two words "studio" all lowercase and "S W I S H" all uppercase with 1 px tracking in between each character, drew heavy reference from Nick Knight's fashion website titled SHOWstudio. In an effort to break from such an obvious similarity, I decided to juxtapose the words so they lay on top of one another and apply a gradual motion graphic. Within four frames the word swish becomes illegible, and serves as a pixelated texture which references my brand motif in TV and media.